Normal view MARC view ISBD view

Brand Child : (Record no. 2070)

MARC details
000 -LEADER
fixed length control field	00666nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749444433
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071238
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180043
Level of effort used to assign classification	staff
--	201002150405
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	LIN [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lindstrom, Martin
245 ## - TITLE STATEMENT
Title	Brand Child :
Remainder of title	Remarkable insights into the minds of today's global kids and their relationships with brands /
Statement of responsibility, etc.	Martin Lindstrom and Patricia B Seybold
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Kogan Page ,
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 321p
Other physical details	ill.
Dimensions	24cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000820100024502600300065009992
909 ## -
--	2137

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/02/2010		658.827 LIN [ Shelf 69 ]	0007646		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/02/2010		658.827 LIN [ Shelf 69 ]	0007647	1	Book