An introduction to market & social research : (Record no. 2053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02886nam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063246.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175543522 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110071434 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301180117 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201002120328 |
| Level of effort used to assign classification | staff |
| -- | 201002120326 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.83 |
| Item number | ADA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | ADA [ Shelf 70 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adams, Karen. |
| 245 #3 - TITLE STATEMENT | |
| Title | An introduction to market & social research : |
| Remainder of title | planning & using research tools & techniques / |
| Statement of responsibility, etc. | Karen Adams & Ian Brace. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Introduction to market and social research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Philadelphia : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 154 p. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [149]) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analysing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. |
| Expansion of summary note | This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brace, Ian, |
| Dates associated with a name | 1949- |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*5040*5050*5200*6500*7000*9992 |
| 909 ## - | |
| -- | 2119 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 18/02/2010 | 658.83 ADA [ Shelf 70 ] | 0007613 | Book | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 18/02/2010 | 658.83 ADA [ Shelf 70 ] | 0007614 | 1 | Reference |