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Designing brand identity : (Record no. 204)

MARC details
000 -LEADER
fixed length control field	00983cam a22002534a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978047746843
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071224
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201502261738
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301170620
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907252331
Level of effort used to assign classification	staff
--	200907252329
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	WHE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	WHE [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wheeler, Alina.
245 ## - TITLE STATEMENT
Title	Designing brand identity :
Remainder of title	a complete guide to creating, building and maintaining strong brands /
Statement of responsibility, etc.	Alina Wheeler.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hoboken, N.J. :
Name of publisher, distributor, etc.	John Wiley,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 280 p. :
Other physical details	col. ill. ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 270-271) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Trademarks
General subdivision	Design.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Brand name products.
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT008002000500082010002450250026003000504065006501650265039992
909 ## -
--	211

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.827 WHE [ Shelf 69 ]	0004261		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.827 WHE [ Shelf 69 ]	0004262	1	Book