Normal view MARC view ISBD view

Marketing management : (Record no. 201)

MARC details
000 -LEADER
fixed length control field	01007nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0131457578
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131702006
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121703
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090500
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301090500
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301090459
Level of effort used to assign classification	staff
--	200907252257
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.80954
Item number	KOT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.80954
Item number	KOT [ Shelf 68 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 ## - TITLE STATEMENT
Title	Marketing management :
Remainder of title	a south asian perspective/
Statement of responsibility, etc.	Philip Kotler, Kevin Keller.
250 ## - EDITION STATEMENT
Edition statement	12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, NJ :
Name of publisher, distributor, etc.	Pearson Prentice Hall,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxix, 733 [45] p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane,
Dates associated with a name	1956-
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/ecip055/2004029595.html"> http://www.loc.gov/catdir/toc/ecip055/2004029595.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201050008201000245025002600300050406500700085609992
909 ## -
--	208

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.80954 KOT [ Shelf 68 ]	0000895		Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.80954 KOT [ Shelf 68 ]	0000896	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.80954 KOT [ Shelf 68 ]	0000897	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.80954 KOT [ Shelf 68 ]	0000898	3	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.80954 KOT [ Shelf 68 ]	0000899	4	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/02/2011	658.80954 KOT [ Shelf 68 ]	0000900	5	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	24/02/2011	658.80954 KOT [ Shelf 68 ]	0000901	6	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/08/2011	658.80954 KOT [ Shelf 68 ]	0000902	7	Book