Normal view MARC view ISBD view

When ads work : (Record no. 2005)

MARC details
000 -LEADER
fixed length control field	01580nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063245.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120332256
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081604
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210525
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050527
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002022253
Level of effort used to assign classification	staff
--	201002022250
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	JON
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	JON [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Jones, John Philip.
245 ## - TITLE STATEMENT
Title	When ads work :
Remainder of title	new proof that advertising triggers sales /
Statement of responsibility, etc.	John Philip Jones.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Armonk, N.Y. :
Name of publisher, distributor, etc.	Sharpe,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 209 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
Form subdivision	Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion
Form subdivision	Case studies.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005040505065006501*9992
909 ## -
--	2066

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	02/02/2010		659.1 JON [ Shelf 72 ]	0007414	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	02/02/2010		659.1 JON [ Shelf 72 ]	0007413		Reference