Normal view MARC view ISBD view

New product forecasting : (Record no. 2003)

MARC details
000 -LEADER
fixed length control field	03327nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063245.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120332249
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110131651
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201502051611
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212200417
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002020148
Level of effort used to assign classification	staff
--	201002020044
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.575
Item number	KAH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.575
Item number	KAH [ Shelf 64 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kahn, Kenneth B.
245 ## - TITLE STATEMENT
Title	New product forecasting :
Remainder of title	an applied approach /
Statement of responsibility, etc.	Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Prentice Hall of India,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 157 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 149-152) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	New products
General subdivision	Forecasting
--	Methodology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502600300050405050650065019992
909 ## -
--	2064

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	02/02/2010		658.575 KAH [ Shelf 64 ]	0007407		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	02/02/2010		658.575 KAH [ Shelf 64 ]	0007408	1	Book