Normal view MARC view ISBD view

Marketing models / (Record no. 2002)

MARC details
000 -LEADER
fixed length control field	00845nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063245.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120314757
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121331
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301080440
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002012356
Level of effort used to assign classification	staff
--	201002012331
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	LIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	LIL [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lilien, Gary L.,
Dates associated with a name	1946-
245 ## - TITLE STATEMENT
Title	Marketing models /
Statement of responsibility, etc.	Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Prentice-Hall of India,
Date of publication, distribution, etc.	c1992.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 803 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 715-776) and indexes..
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Moorthy, K. Sridhar.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502600300050406500700070019992
909 ## -
--	2063

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	02/02/2010		658.8 LIL [ Shelf 67 ]	0007404	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	02/02/2010		658.8 LIL [ Shelf 67 ]	0007403		Book