Predictive Modelling in Strategic Marketing by (Record no. 1943)

MARC details
000 -LEADER
fixed length control field 00596nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063244.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120336346
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121350
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301090226
Level of effort used to assign classification staff
-- 201001220353
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAO [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rao
Numeration Purba Halady
245 ## - TITLE STATEMENT
Title Predictive Modelling in Strategic Marketing by
Statement of responsibility, etc. Purba Halady Rao
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xiii,146p
Other physical details ill.
Dimensions 24cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*6500*9992
909 ## -
-- 2001
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 22/01/2010   658.8 RAO [ Shelf 67 ] 0007425   Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 22/01/2010   658.8 RAO [ Shelf 67 ] 0007426 1 Book
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