Rural marketing : (Record no. 175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00740nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063220.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007066000X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070660007 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110121650 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301090505 |
| Level of effort used to assign classification | staff |
| -- | 200907250324 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.804 |
| Item number | DOG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | DOG [ Shelf 68 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dogra, Balram. |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing : |
| Remainder of title | concepts and practices / |
| Statement of responsibility, etc. | Balram Dogra and Karminder Ghuman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Macgraw-Hill , |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 352 p. ; |
| Dimensions | 22 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ghuman, Karminder. |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*6500*6501*7000*9992 |
| 909 ## - | |
| -- | 182 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 25/07/2009 | 658.804 DOG [ Shelf 68 ] | 0005174 | Book | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 25/07/2009 | 658.804 DOG [ Shelf 68 ] | 0005175 | 1 | Book |