Strategic Marketing Management (Record no. 1679)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063241.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1403931003 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110121421 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301090035 |
| Level of effort used to assign classification | staff |
| -- | 200908222339 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 685.8 |
| Item number | MAT [ Shelf 67 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | U.C.Mathur |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Management |
| Remainder of title | Taaxt and cases/ |
| Statement of responsibility, etc. | Mathur U.C |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Macmillan , |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 296p. : |
| Other physical details | ill ; |
| Dimensions | 25cm. |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0820*1000*2450*2600*3000*9992 |
| 909 ## - | |
| -- | 1704 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 22/08/2009 | 685.8 MAT [ Shelf 67 ] | 0006584 | Reference | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 09/01/2013 | 685.8 MAT [ Shelf 67 ] | 0006585 | 1 | Book |