Normal view MARC view ISBD view

Connected marketing : (Record no. 141)

MARC details
000 -LEADER
fixed length control field	00772nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131207598
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131207595
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121430
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070015
Level of effort used to assign classification	staff
--	200907250041
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	KIR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KIR [ Shelf 66 ]
245 ## - TITLE STATEMENT
Title	Connected marketing :
Remainder of title	the viral, buzz nad word of mouth revolution/
Statement of responsibility, etc.	edited by Justin Kirby and Paul Marsden.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi :
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	282 p. ;
Dimensions	21 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing connecting.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kirby, Justin.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Paul, Marsden.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020002010500082024502600300065006501700070019992
909 ## -
--	148

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 KIR [ Shelf 66 ]	0005325		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 KIR [ Shelf 66 ]	0005326	1	Book