Normal view MARC view ISBD view

Authenticity : (Record no. 1409)

MARC details
000 -LEADER
fixed length control field	01946nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063237.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781591391456 (hardcover : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1591391458
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109281514
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302141322
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200908060241
Level of effort used to assign classification	staff
--	200908060241
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	GIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	GIL [ Shelf 79]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gilmore, James H.,
Dates associated with a name	1959-
245 ## - TITLE STATEMENT
Title	Authenticity :
Remainder of title	what consumers really want /
Statement of responsibility, etc.	James H. Gilmore, B. Joseph Pine II.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	Harvard Business School Press,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 299 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [253]-281) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumers' preferences.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Pine, B. Joseph.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/ecip0716/2007017287.html"> http://www.loc.gov/catdir/toc/ecip0716/2007017287.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820100024502600300050405050650065016502700085609992
909 ## -
--	1427

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	06/08/2009		658.8 GIL [ Shelf 79]	0006068		Reference