How customers think : (Record no. 1404)

MARC details
000 -LEADER
fixed length control field 01634nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063237.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1578518261 (alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271507
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151558
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908060233
Level of effort used to assign classification staff
-- 200908060233
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8342
Item number ZAL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number ZAL [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zaltman, Gerald.
245 ## - TITLE STATEMENT
Title How customers think :
Remainder of title essential insights into the mind of the market /
Statement of responsibility, etc. Gerald Zaltman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 323 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 291-310) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Psychological aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Psychology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative thinking.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*9992
909 ## -
-- 1422
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 06/08/2009   658.8342 ZAL [ Shelf 80] 0004235   Book
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