marketing management : (Record no. 138)

MARC details
000 -LEADER
fixed length control field 00739nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333902750
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121514
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301070405
Level of effort used to assign classification staff
-- 200907250027
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8
Item number DHO
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number DHO [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dholakia, Nikhilesh.
245 ## - TITLE STATEMENT
Title marketing management :
Remainder of title cases and concepts /
Statement of responsibility, etc. Nikhilesh Dholakia...[et.al.]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Macmillan ,
Date of publication, distribution, etc. 1978.
300 ## - PHYSICAL DESCRIPTION
Extent 643 p. ;
Dimensions 20 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Khurana, Rakesh.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bhandari, Labdhi.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jain, Abhinandan K.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*6500*7000*7001*7002*9992
909 ## -
-- 145
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 DHO [ Shelf 66 ] 0005618   Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 DHO [ Shelf 66 ] 0005619 1 Book
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.