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Basic marketing : (Record no. 116)

MARC details
000 -LEADER
fixed length control field	01414cam a22002894a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063219.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004-040321
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070620186
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121439
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301080025
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201104080535
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907242301
Level of effort used to assign classification	staff
--	200907242258
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	PER
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	PER [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
245 ## - TITLE STATEMENT
Title	Basic marketing :
Remainder of title	a global-managerial approach /
Statement of responsibility, etc.	William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Tata McGraw-Hill,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xli, 793 [22] p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
Accompanying material	1 CD ROM (4 3/4 in.)
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note	McCarthy's name appears first on the earlier edition.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 725-787) and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note	Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
Fuller form of name	(Edmund Jerome)
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href=" http://10.10.1.6/eresource3/0005110.zip "> http://10.10.1.6/eresource3/0005110.zip </a>
Link text	Download File
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT00800100020005000820100024502500260030004400500050405380650070008560*9992
909 ## -
--	123

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	24/07/2009		658.8 PER [ Shelf 67 ]	0005110		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	24/07/2009		658.8 PER [ Shelf 67 ]	0005111	1	Book