Services marketing and management /

Gilmore, Audrey.

Services marketing and management / Audrey Gilmore. - London ; Thousand Oaks, Calif. : SAGE Publications, 2003. - 215 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

817829334X


Service industries -- Marketing.
Service industries -- Management.

658.8 / GIL

658.8 / GIL [ Shelf 80]
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