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Services marketing and management /

Gilmore, Audrey.

Services marketing and management / Audrey Gilmore. - London ; Thousand Oaks, Calif. : SAGE Publications, 2003. - 215 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 817829334X

Subjects--Topical Terms:
Service industries -- Marketing.
Service industries -- Management.

LC Class. No.: 658.8 / GIL

Dewey Class. No.: 658.8 / GIL [ Shelf 80]

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