Customer value investment : formula for sustained business success /
Mahajan, Gautam, 1946-
Customer value investment : formula for sustained business success / Gautam Mahajan. - New Delhi ; Thousand Oaks : Response Books, c2007. - 187 p. ; 21cm.
Includes bibliographical references and index.
0761936046
Relationship marketing.
Customer relations.
658.812 / MAH
658.812 / MAH [ Shelf 80]
Customer value investment : formula for sustained business success / Gautam Mahajan. - New Delhi ; Thousand Oaks : Response Books, c2007. - 187 p. ; 21cm.
Includes bibliographical references and index.
0761936046
Relationship marketing.
Customer relations.
658.812 / MAH
658.812 / MAH [ Shelf 80]