Knowledge-based marketing: the 21st century competitive edge /
Chaston, Ian.
Knowledge-based marketing: the 21st century competitive edge / Ian Chaston. - London ; Thousand Oaks, Calif. : SAGE Publications, 2004. - xi, 274 p. : ill. ; 24 cm.
Includes bibliographical references (p. 254-267) and index.
817829396X
Marketing.
Marketing -- Management.
Knowledge management.
658.8 / CHA
658.8 / CHA [ Shelf 80]
Knowledge-based marketing: the 21st century competitive edge / Ian Chaston. - London ; Thousand Oaks, Calif. : SAGE Publications, 2004. - xi, 274 p. : ill. ; 24 cm.
Includes bibliographical references (p. 254-267) and index.
817829396X
Marketing.
Marketing -- Management.
Knowledge management.
658.8 / CHA
658.8 / CHA [ Shelf 80]