Normal view MARC view ISBD view

Developing business strategies /

Aaker, David A.

Developing business strategies / David A. Aaker. - 6th ed. - New York : J. Wiley, c2001. - xiv, 338 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471064114 (cloth : alk. paper)

Subjects--Topical Terms:
Strategic planning.
Marketing -- Management.

LC Class. No.: 658.4012 / AAK

Dewey Class. No.: 658.4012 / AAK [ Shelf 78]

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)