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Marketing of financial services /

Avadhani, V. A., 1933-

Marketing of financial services / V.A. Avadhani. - 3rd ed. - Mumbai : Himalayan Pub. House, 2006. - 717 p. : ill. ; 25 cm.

With reference to India.

Subjects--Topical Terms:
Banks and banking -- India.
Financial institutions -- India.
Investment banking -- India.
Financial services industry -- India.

LC Class. No.: 658.15 / AVA

Dewey Class. No.: 658.15 / AVA [ Shelf 78]

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