The Boston Consulting Group on strategy /
The Boston Consulting Group on strategy /
On strategy
edited by Carl W. Stern and Michael S. Deimler.
- 2nd ed.
- Hoboken, N.J. : John Wiley & Sons, c2006.
- xvii, 413 p. : ill. ; 24 cm.
Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr. "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket.
Includes bibliographical references and index.
The nature of business strategy -- The development of business strategy -- The practice of business strategy -- Business thinking -- Social commentary.
0471757225 (alk. paper) 9780471757221
Boston Consulting Group.
Strategic planning.
Competition.
658.4012 / STE
658.4012 / STE [ Shelf 51]
Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr. "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket.
Includes bibliographical references and index.
The nature of business strategy -- The development of business strategy -- The practice of business strategy -- Business thinking -- Social commentary.
0471757225 (alk. paper) 9780471757221
Boston Consulting Group.
Strategic planning.
Competition.
658.4012 / STE
658.4012 / STE [ Shelf 51]