Data mining : modeling data for marketing, risk and customer relationship management /
Rud, Olivia Parr.
Data mining : modeling data for marketing, risk and customer relationship management / Olivia Parr Rud and Michael J. A. Berry. - New York : Wiley, c2001. - xx, 365 p. : ill. ; 24 cm.
Includes index.
8126504412
Data mining.
Marketing -- Data processing.
Customer services -- Data processing.
006.312019 / RUD
006.312019 / RUD [ Shelf 12 ]
Data mining : modeling data for marketing, risk and customer relationship management / Olivia Parr Rud and Michael J. A. Berry. - New York : Wiley, c2001. - xx, 365 p. : ill. ; 24 cm.
Includes index.
8126504412
Data mining.
Marketing -- Data processing.
Customer services -- Data processing.
006.312019 / RUD
006.312019 / RUD [ Shelf 12 ]