E-commerce : business, technology, society /

Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 4th ed. - Boston : Pearson Education, 2008. - 809 p. : col. ill. ; 24 cm.

Includes bibliographical references (p. 725-737) and index.

8131725412


Electronic commerce.
Internet marketing.
Information technology.

381.142 / LAU [ Shelf 34 ]
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