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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joe Wisenblit and S.Ramesh Kumar. - Twelfth edition. - xxix, 670 pages ; 29 cm

Includes bibliographical references and index.

ISBN: 9789353069834

LCCN: 2017-037515

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Dewey Class. No.: 658.8342 / SCH

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