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E-business and e-commerce management : strategy, implementation, and practice /

Chaffey, Dave,

E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey. - Fifth edition - Noida : Pearson , 2004. - xxxi,733 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9789332511170

LCCN: 2003-060892

Subjects--Topical Terms:
Electronic commerce.
Business enterprises -- Computer networks.

Dewey Class. No.: 658.872 / CHA

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