Product strategy and management /
Baker, Michael John.
Product strategy and management / Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - 559 p. : ill. ; 25 cm.
Includes bibliographical references (p. [504]-526) and index.
8131724286
Product management.
New products -- Management -- Case studies.
658.5 / BAK
658.5 / BAK [ Shelf 63 ]
Product strategy and management / Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - 559 p. : ill. ; 25 cm.
Includes bibliographical references (p. [504]-526) and index.
8131724286
Product management.
New products -- Management -- Case studies.
658.5 / BAK
658.5 / BAK [ Shelf 63 ]