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New product development : from initial idea to product management /

Annacchino, Marc A.

New product development : from initial idea to product management / Marc A. Annacchino. - Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003. - xxxii, 567 p. : ill. ; 24 cm. + CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

ISBN: 8131206777

Subjects--Topical Terms:
New products -- Planning.
Product management.

LC Class. No.: 658.575 / ANN

Dewey Class. No.: 658.575 / ANN [ Shelf 64 ]

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