Formulation and execution of digital marketing strategy to acquire & retain B2C users /
Bhaskar K. (2012PGP024)
Formulation and execution of digital marketing strategy to acquire & retain B2C users / Bhaskar K. - Shillong: Rajiv Gandhi Indian Institute of Management, 2014 - 27p. : 29cm - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014) .
Marketing -- Management
Strategic planning
Consumer behavior
Electronic commerce -- Management
Internet marketing
658.84 / BHA
Formulation and execution of digital marketing strategy to acquire & retain B2C users / Bhaskar K. - Shillong: Rajiv Gandhi Indian Institute of Management, 2014 - 27p. : 29cm - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014) .
Marketing -- Management
Strategic planning
Consumer behavior
Electronic commerce -- Management
Internet marketing
658.84 / BHA