Predictive analytics : the power to predict who will click, buy, lie, or die /

Siegel, Eric.

Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. - Hoboken, N.J. : Wiley, c2013. - 302p. 23cm.

Includes index.

Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.

9781118356852

2012-047252


Social sciences -- Forecasting.
Economic forecasting
Prediction (Psychology)
Social prediction.
Human behavior.

H61.4 / .S54 2013

303.49 / SIE [Shelf 18 ]
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