Beyond greed and fear : understanding behavioral finance and the psychology of investing /

Shefrin, Hersh, 1948-

Beyond greed and fear : understanding behavioral finance and the psychology of investing / Hersh Shefrin. - Boston, Mass. : Harvard Business School Press, c2000. - x, 368 p. : ill. ; 25 cm. - Financial Management Association survey and synthesis series .

Includes bibliographical references (p. 311-350) and index.

9780195304213

99-028153


Investments -- Psychological aspects.
Stock exchanges -- Psychological aspects.
Finance -- Psychological aspects.

332.6019 / SHE [ Shelf 5 ]
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