The management and marketing of services /
Mudie, Peter.
The management and marketing of services / Peter Mudie and Angela Cottam. - 2nd ed. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750635940
99-461880
Service industries -- Management.
Service industries -- Marketing.
HD9980.5 / .M83 1999
658
The management and marketing of services / Peter Mudie and Angela Cottam. - 2nd ed. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750635940
99-461880
Service industries -- Management.
Service industries -- Marketing.
HD9980.5 / .M83 1999
658