The cultural dimension of international business /
Ferraro, Gary P.
The cultural dimension of international business / by Gary Ferraro. - 5th ed. - Upper Saddle River, New Jersey : Prentice Hall, c2006. - viii, 216 p. : ill. ; 23 cm.
Includes bibliographical references p. (207-210) and index.
International business enterprises -- Social aspects.
Intercultural communication.
Technical assistance -- Anthropological aspects.
302.35 / FER [ Shelf 17 ]
The cultural dimension of international business / by Gary Ferraro. - 5th ed. - Upper Saddle River, New Jersey : Prentice Hall, c2006. - viii, 216 p. : ill. ; 23 cm.
Includes bibliographical references p. (207-210) and index.
International business enterprises -- Social aspects.
Intercultural communication.
Technical assistance -- Anthropological aspects.
302.35 / FER [ Shelf 17 ]