The soul of the corporation : how to manage the identity of your company /
Bouchikhi, Hamid.
The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly. - Upper Saddle River, N.J. : Wharton School Pub., c2008. - xxxviii, 208 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
0131857266 (hardback : alk. paper) 9780131857261 (hardback : alk. paper)
Corporate culture.
Corporate image.
Brand name products -- Management.
Business names -- Management.
659.2 / BOU [ Shelf 72 ]
The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly. - Upper Saddle River, N.J. : Wharton School Pub., c2008. - xxxviii, 208 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
0131857266 (hardback : alk. paper) 9780131857261 (hardback : alk. paper)
Corporate culture.
Corporate image.
Brand name products -- Management.
Business names -- Management.
659.2 / BOU [ Shelf 72 ]