Management of electronic media /
Albarran, Alan B.
Management of electronic media / Alan B. Albarran. - 3rd ed. - Belmont, CA : Thomson/Wadsworth, c2006. - xxiv, 333 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8131501914
Mass media -- Management.
302.23068 / ALB [ Shelf 17 ]
Management of electronic media / Alan B. Albarran. - 3rd ed. - Belmont, CA : Thomson/Wadsworth, c2006. - xxiv, 333 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8131501914
Mass media -- Management.
302.23068 / ALB [ Shelf 17 ]