Markets of one : creating customer-unique value through mass customization /
Markets of one : creating customer-unique value through mass customization /
edited with an introduction by James H. Gilmore and B. Joseph Pine II.
- Boston, Mass. : Harvard Business School Press, c2000.
- xxv, 210 p. : ill. ; 24 cm.
- A Harvard business review book .
- Harvard business review book series .
Includes index.
1578512387 (alk. paper)
Flexible manufacturing systems.
Product management.
Relationship marketing.
658.812 / GIL [ Shelf 69 ]
Includes index.
1578512387 (alk. paper)
Flexible manufacturing systems.
Product management.
Relationship marketing.
658.812 / GIL [ Shelf 69 ]