The strategy and tactics of pricing : a guide to profitable decision making /
Nagle, Thomas T., 1951-
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xiii, 351 p. : ill. ; 24 cm.
Includes bibliographies and index.
0138515107
Pricing.
Marketing -- Decision making.
658.816 / NAG [ Shelf 69 ]
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xiii, 351 p. : ill. ; 24 cm.
Includes bibliographies and index.
0138515107
Pricing.
Marketing -- Decision making.
658.816 / NAG [ Shelf 69 ]