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The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions,/

The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions,/ Lusch, Robert. F, Vargo Stephen L forwarded by Ruth N. Bolton & Frederick E Webster Jr. - New York : M.E. Sharpe, 2006

ISBN: 9780765614919

Subjects--Topical Terms:
Service marketing

Dewey Class. No.: 658.8 / LUS [ Shelf 67 ]

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