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Emotion and Reason in Consumer Behavior,/

Chaudhuri, Arjun

Emotion and Reason in Consumer Behavior,/ Arjun Chaudhuri - Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006. - xv, 165 p. : ill. ; 23 cm.

ISBN: 9788131211090

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior -- Psychological aspects.

Dewey Class. No.: 658.8342 / CHA [ Shelf 70 ]

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