International business : strategy and the multinational company /
Cullen, John B. 1948-
International business : strategy and the multinational company / John B. Cullen and K. Praveen Parboteeah. - New York : Routledge, 2010. - xxv, 500 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
9780415800570 (hbk : alk. paper) 0415800579 (hbk : alk. paper)
International business enterprises -- Management.
Business planning.
658.4012 / CUL [ Shelf 78]
International business : strategy and the multinational company / John B. Cullen and K. Praveen Parboteeah. - New York : Routledge, 2010. - xxv, 500 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
9780415800570 (hbk : alk. paper) 0415800579 (hbk : alk. paper)
International business enterprises -- Management.
Business planning.
658.4012 / CUL [ Shelf 78]