The expressive organization : linking identity, reputation, and the corporate brand /
The expressive organization : linking identity, reputation, and the corporate brand /
edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
- Oxford ; New York : Oxford University Press, 2000.
- xv, 292 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780198297796
Corporate image.
Corporations -- Public relations.
Business communication.
Branding (Marketing)
658.1 / SCH [ Shelf 43 ]
Includes bibliographical references and index.
9780198297796
Corporate image.
Corporations -- Public relations.
Business communication.
Branding (Marketing)
658.1 / SCH [ Shelf 43 ]