We are like that only : understanding the logic of consumer India /

Bijapurkar, Rama.

We are like that only : understanding the logic of consumer India / Rama Bijapurkar. - New Delhi : Penguin books, 2007. - xiv, 281 p. ; 22 cm.

Includes bibliographical references (p. [275]-276) and index.

9780670999446 067099944X


Consumers -- India.
Consumption (Economics) -- India.

658.834 / BIJ

658.834 / BIJ [ Shelf 3 ]
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