The new business road test : what entrepreneurs and executives should do before writing a business plan /
Mullins, John W.
The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xviii, 305 p. : ill. ; 24 cm.
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.
0273706535 (alk. paper) 9780273706533 (alk. paper) 0273708058 9780273708056
New business enterprises -- Planning.
Marketing research.
658.022 / MUL
The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xviii, 305 p. : ill. ; 24 cm.
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.
0273706535 (alk. paper) 9780273706533 (alk. paper) 0273708058 9780273708056
New business enterprises -- Planning.
Marketing research.
658.022 / MUL