International marketing : consuming globally, thinking locally /
McAuley, Andrew.
International marketing : consuming globally, thinking locally / Andrew McAuley. - Chichester ; New York : Wiley, c2001. - x, 337 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
9812532358
Export marketing.
International economic relations.
Globalization.
658.804 / MCA
658.804 / MCA [ Shelf 68 ]
International marketing : consuming globally, thinking locally / Andrew McAuley. - Chichester ; New York : Wiley, c2001. - x, 337 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
9812532358
Export marketing.
International economic relations.
Globalization.
658.804 / MCA
658.804 / MCA [ Shelf 68 ]