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Global marketing /

Gillespie, Kate.

Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xviii, 618 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9788177227550

Subjects--Topical Terms:
Export marketing.
Export marketing -- Management.

LC Class. No.: 658.804 / GIL

Dewey Class. No.: 658.804 / GIL [ Shelf 68]

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