Customer relationship management : a database approach /
Kumar, V., 1957-
Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. - Hoboken, N.J. : Wiley, c2006. - xxiv, 323 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9788126509133
Customer relations -- Management.
Customer relations -- Data processing.
658.812 / KUM
658.812 / KUM [ Shelf 69 ]
Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. - Hoboken, N.J. : Wiley, c2006. - xxiv, 323 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9788126509133
Customer relations -- Management.
Customer relations -- Data processing.
658.812 / KUM
658.812 / KUM [ Shelf 69 ]