Brand new justice : how branding places and products can help the developing world /
Anholt, Simon.
Brand new justice : how branding places and products can help the developing world / Simon Anholt. - Boston, MA : Butterworth-Heinemann, 2005. - 173 p. ; 24 cm.
Includes bibliographical references and index.
0750666008
Brand name products.
Branding (Marketing)
Export marketing.
Export marketing -- Social aspects.
Brand name products -- Developing countries.
658.827 / ANH
658.827 / ANH [ Shelf 69 ]
Brand new justice : how branding places and products can help the developing world / Simon Anholt. - Boston, MA : Butterworth-Heinemann, 2005. - 173 p. ; 24 cm.
Includes bibliographical references and index.
0750666008
Brand name products.
Branding (Marketing)
Export marketing.
Export marketing -- Social aspects.
Brand name products -- Developing countries.
658.827 / ANH
658.827 / ANH [ Shelf 69 ]