Marketing and football : an international perspective /
Marketing and football : an international perspective /
edited by Michel Desbordes.
- 1st ed.
- Amsterdam ; Boston : Butterworth-Heinemann, 2007.
- xxvi, 518 p. : ill. ; 24 cm.
- Sports marketing series .
Includes bibliographical references and index.
9780750682046
Soccer -- Social aspects -- Cross-cultural studies.
Soccer -- Marketing.
796.332077 / DES
796.332077 / DES [ Shelf 57 ]
Includes bibliographical references and index.
9780750682046
Soccer -- Social aspects -- Cross-cultural studies.
Soccer -- Marketing.
796.332077 / DES
796.332077 / DES [ Shelf 57 ]