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Sport marketing /

Mullin, Bernard James.

Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. - Champaign, IL : Human Kinetics Publishers, c1993. - xvi, 539 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780736060523

Subjects--Topical Terms:
Sports -- Marketing.

LC Class. No.: 796.0698 / MUL

Dewey Class. No.: 796.0698 / MUL [ Shelf 57 ]

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