Marketing research for managers /
Crouch, Sunny.
Marketing research for managers / Sunny Crouch, Matthew Housden. - 3rd ed. - Oxford ; Boston, MA : Butterworth-Heinemann, 2003. - xvi, 372 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0750654538 (pbk. : alk. paper) 8131211038
Marketing research.
658.83 / CRO
658.83 / CRO [ Shelf 70 ]
Marketing research for managers / Sunny Crouch, Matthew Housden. - 3rd ed. - Oxford ; Boston, MA : Butterworth-Heinemann, 2003. - xvi, 372 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0750654538 (pbk. : alk. paper) 8131211038
Marketing research.
658.83 / CRO
658.83 / CRO [ Shelf 70 ]