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Strategic sport marketing /

Shilbury, David, 1958-

Strategic sport marketing / David Shilbury, Shayne Quick & Hans Westerbeek. - St. Leonards, NSW : Allen & Unwin, 1998. - xiii, 340 p. : ill. ; 23 cm.

Includes bibliographical references (p. 309-311) and index.

ISBN: 9781865089188

Subjects--Topical Terms:
Sports -- Marketing.
Sports sponsorship.
Sports -- Economic aspects.

LC Class. No.: 796.0698 / SHI

Dewey Class. No.: 796.0698 / SHI [ Shelf 57 ]

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